Brunello: The Gracious Visionary

Play trailer

0:43

Brunello: The Gracious Visionary

PG-13

Now Playing

2h 0m

Documentary

Biography

Play Trailer

Watchlist

Watchlist

Tomatometer

Popcornmeter

27%

Tomatometer

22 Reviews

Popcornmeter

Fewer than 50 Ratings

Brunello: The Gracious Visionary is an inside look at the extraordinary life and career of the man behind a luxury fashion empire built on the principles of humanity and artistry. Having grown up in a rural agricultural community, Brunello began his eponymous company in 1978 and soon became dubbed "The King of Cashmere". The documentary film presents an intimate portrait of Brunello Cucinelli, a "philosopher-designer” revered for his distinctive integration of humanistic values, craftsmanship, and ethical entrepreneurship.

Now in Theaters

Now Playing

Buy Tickets

Critics Consensus

Committing the cardinal sin of a documentary celebrating its subject at the expense of curiosity, The Gracious Visionary gives Brunello Cucinelli his flowers while depriving its audience of much food for thought.

Read Critics Reviews

Wendy Ide

Observer (UK)

Jul 28

There’s a degree of myth-making at play. And Tornatore, with the backing of celebrity interviewees such as Oprah Winfrey and Formula One chief executive Stefano Domenicali, buys into it wholesale.

Go to Full Review

Todd Gilchrist

Variety

Jul 25

One may not mind being swept along by its rhapsodic portrait, even if you quickly become convinced that "The Gracious Visionary" is too generous to be fully honest about its subject.

Go to Full Review

Matt Zoller Seitz

RogerEbert.com

Jul 24

0/4

Was there no one in this man’s circle imbued with sufficient trust and authority to take him aside and warn him that buffing one’s own halo isn’t good PR?

Go to Full Review

Alan Ng

Film Threat

5d

8/10

Tornatore has produced an immaculate and inspiring film.

Go to Full Review

Ethan J. Rosenberg

In Review Online

Jul 27

[At first] suggests a visual daring befitting the ingenuity of its subject. Then... it becomes clear that Brunello: The Gracious Visionary is merely another in a long line of filmed hagiographies.

Go to Full Review

Erik Reeds

Spectrum Culture

Jul 27

Brunello: The Gracious Visionary feels like a one-sided puff piece for the Italian fashion designer, and as such, many will have a hard time connecting with it.

Go to Full Review

Read all reviews

Manolya A

@Manos91 Jul 28

I thought this was beautifully shot! I watched it at the private screening at "THE CINEMAS", which was a great experience. The doc was very inspiring and I really enjoyed it!

See more

Mark S

@RT21635801 Jul 24

Enjoyed the movie. Good story and very nicely shot. I was worried the subtitles would ruin the movie but English dubbed with only subtitles for Brunello which was fitting.

See more

I love M

@ilovemovies1230 Jul 24

I loved it, I found it absolutely fascinating. The world needs more humans like Brunello Cucinelli.

See more

Monoj D

@Mr_Billions Jul 24

An Inspiring Story of Vision and Passion Rating: ⭐⭐⭐⭐⭐ (9/10) Brunello: The Gracious Visionary is an uplifting and beautifully crafted documentary that celebrates creativity, leadership, and timeless values. The inspiring story is filled with memorable and exciting moments that showcase how passion and determination can build an extraordinary legacy. With elegant visuals and heartfelt storytelling, it's a fascinating watch that leaves you motivated long after the credits roll.

See more

Stephen C

@bob25009 Jul 24

The worldwide gross is $1,271,207.00.

See more

Felicity W

@RT31349018 Jul 24

This is an incredibly moving film. Brunello is committed to being a good man, and to caring for his fellow human beings whilst still running a very successful international fashion brand. Brunello calls this humanist capitalism (although it sounded better in Italian). He shows you can be ethical, you can accord dignity and care to those who work for you, and you can run a successful business in this way. Throughout his life; throughout the film, Brunello shows his passion for beauty in all its manifestations. The final scene brought me to tears, as Brunello had lunch with his family, his very large family of relatives and employees. I’m just rewatching Succession, and not one member of the Roy family ever accords dignity to their employees, nor cares at all for beauty or truth. Brunello proves it doesn’t have to be this way.

See more

Read all reviews

Read More

Read Less

WRITE A REVIEW

EDIT REVIEW

POST RATING

Giuseppe Tornatore

Director

Brunello Cucinelli

Self

Nicola Piovani

Original Music

Art for Everybody

100%

%

Art for Everybody

Watchlist

TRAILER

for Art for Everybody

Space Cowboy

100%

%

Space Cowboy

Watchlist

Steal This Story, Please!

96%

%

Steal This Story, Please!

Watchlist

TRAILER

for Steal This Story, Please!

Third Act

100%

%

Third Act

Watchlist

Marlee Matlin: Not Alone Anymore

98%

%

Marlee Matlin: Not Alone Anymore

Watchlist

TRAILER

for Marlee Matlin: Not Alone Anymore

Discover more movies and TV shows.

View More

Brunello: The Gracious Visionary: Trailer 1

0:43

View more videos

View more photos

Synopsis

Brunello: The Gracious Visionary is an inside look at the extraordinary life and career of the man behind a luxury fashion empire built on the principles of humanity and artistry. Having grown up in a rural agricultural community, Brunello began his eponymous company in 1978 and soon became dubbed "The King of Cashmere". The documentary film presents an intimate portrait of Brunello Cucinelli, a "philosopher-designer” revered for his distinctive integration of humanistic values, craftsmanship, and ethical entrepreneurship.

Director: Giuseppe Tornatore
Distributor: Blue Fox Entertainment
Production Co: RAI Cinema, Masifilm
Rating: PG-13 (Brief Strong Language|Some Suggestive References|Smoking)
Genre: Documentary, Biography
Original Language: Italian
Release Date (Theaters): Jul 24, 2026, Limited
Runtime: 2h 0m

Join The Newsletter

Join The Newsletter

Cookie Settings